About Us

Who we are

We are a leading casual gaming studio in India pursuing a global opportunity.

U Games is a wholly owned subsidiary of Games24x7 – India’s most successful gaming business with a full-stack portfolio of skill and casual games. At a valuation of $2.5 Bn, Games24X7 has become India’s 99th Unicorn.

Our Vision

Our vision at U Games is to be a world class gaming studio with games in the global top grossing charts.

After achieving multiple top grossing successes in the Indian F2P market, we have set our sights to accomplish a similar feat for the $10+ Billion worth Casual Games space in the Western Market.

True to the Science of Gaming ethos of our parent Games24x7, we aim to marry the creativity of innovative ideas with the discipline of a data backed scientific approach to set our games up for success.

Our Traits
and Values

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Our Traits

We nurture people to develop the core traits – Be user-centric, Be why-centric, Be objective, Be creative, Be goal oriented, Be a team player – that we believe are the key to any organization’s success
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Our Values

Our core values – Honesty, Humility, Genuineness, Decency, Fairness – help foster a psychologically safe work environment
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Our Approach

We believe in providing innovative, unique experiences to players. We experiment a lot to achieve this and constantly learn at every step – be it successes or failures.

Our Culture

A flat structure, sharp focus on ROI, data science backed insights for hyper personalization, and deep- rooted culture of data-driven decision making

Our Team

80+ member strong and passionate team, comprising ex EA, GSN, King, Zynga, Virgin Comics, Gameloft and Jumpstart

Our Experience

We self develop and self publish our games, utilizing our over-a-decade experience in marketing automation and creative optimization.

OUR FOUNDATION

How we Began

In 2006, trained economists Bhavin Pandya and Trivikraman Thampy met at a computer lab in New York University and soon discovered their shared passion for online games. Candid conversations paved the way for concrete ideas that soon translated into a strong motivation to bring online gaming to India. That’s how our journey started.

“Ideas don’t succeed; products don’t succeed – teams succeed.” – Bhavin Pandya

“Everytime I learn something about a player that allows us to deliver a better experience to them – that is a success”
– Trivikraman Thampy

OUR PRESENCE

800+
Employee
Strength